Back to blog · Product knowledge · 2026-10-10

Coloured False Lashes: 2027 Trends & Wholesale Buying Guide

Coloured false lashes have moved from festival-only accessories to an everyday fashion category. White, pink and purple lashes now appear in cosplay looks, stage performances, wedding shoots and even street style, and the demand curve is still rising into 2027.

For retailers, the smart move is to stock a colour range rather than single styles. Buyers who come for pink lashes often add white and purple to the same order once they see the options — mixed colour packs sell noticeably faster than single-colour boxes.

What should you look for in a supplier? Three things matter most. First, fibre quality: feather-soft synthetic fibres with a light-weight band that stays comfortable for all-day wear. Second, mixed lengths: sets that combine 8 mm to 16 mm let your customers build natural-to-dramatic looks from one purchase. Third, wholesale flexibility: low MOQ, mixed orders across colours, and private label packaging so the product line carries your brand.

AGJewel stocks white, pink and purple coloured lashes in mixed-length sets, with private label packaging available from a low MOQ. The White Coloured False Lashes, Pink Coloured False Lashes and Purple Coloured False Lashes collections cover the three fastest-moving colours for 2027.

Pricing tip: coloured lashes command a premium over classic black, and bundling three colours into a “party pack” is the easiest upsell for festival seasons. Order samples first, test your local demand, then commit to bulk.