Back to blog · Product knowledge · 2026-10-11

How to Buy Jewellery Wholesale from China: A B2B Buyer's Guide

Buying jewellery wholesale from China is the fastest way to build a profitable range — if you know how to qualify a supplier. This guide covers the steps we recommend to every buyer, from materials to samples to your first order.

Step 1 — know your materials. Most factory-direct jewellery uses a copper base with real gold plating, inlaid with zircon or moissanite. Copper gold-plated pieces give a premium look at a wholesale-friendly price; moissanite upgrades the sparkle without the diamond cost. Ask your supplier to state plating thickness and stone setting method — a factory that answers clearly is a factory you can trust.

Step 2 — check minimum order quantities and mixing rules. Look for suppliers that let you mix styles and colours in one order to reach MOQ. For example, our rings line and chains line can be mixed, with MOQ from 30 pcs per design — a far smaller commitment than traditional wholesale minimums.

Step 3 — order samples first. Always. A sample tells you more than a hundred photos: weight, finish, stone fire and packaging. Ask for the exact items you plan to stock, and check how they arrive — individual anti-oxidation bags and padded cartons are a good sign.

Step 4 — verify the factory behind the page. A real factory shows its capacity: warehouse tours, packing lines, quality inspection. We publish short warehouse videos so buyers can see the scale before they order.

Step 5 — plan your reorders and private label. Once a style sells, you need repeatable production and consistent quality. Choose a supplier that offers OEM/ODM — custom styles, engraving, plating thickness and packaging — so your bestselling pieces can carry your brand.

Start with reference styles, order mixed, and scale with your sales data. If you are sourcing rings, chains or full jewellery ranges, browse our factory rings and chains pages, or contact us for current stock and samples.